Creative

Proven Creative Approach

Visitors take just 50 milliseconds to form an opinion about a website. These first impressions are crucial to high user engagement and, while designs should look nice, if the functionality isn’t there, what’s the point? We marry user experience and design to create amazing digital experiences, turning every step of the user journey into a positive brand experience. 

Collaboration Breeds Great Design

The Proven creative team works intimately with your team throughout a project to iteratively guide decision-making. Project plans are custom to each client, but always start with stakeholder interviews to understand your business goals, gain a deep understanding of your mission and vision, and uncover hidden pain points your team may be experiencing.

We then conduct user experience (UX) research and analysis to gain insights about the target audience, which may include user interviews, usability tests, and low-fidelity wireframes. Accessibility reviews are simultaneously conducted with our engineering team to ensure the project conforms to AA compliance (or higher), including color, layout, and font size choices.

Design Concepts & Visual Languages

We present style tiles, mood boards, or physical sketches to illustrate the basic design and interactivity of various user interface (UI) elements. By conducting iterative reviews all the way through to high-fidelity wireframes, we create a bespoke visual language for all elements of your project. This visual language serves to protect the integrity of the brand and will provide the building blocks for any future design developments — saving you time and money.

Validation & Implementation

We conduct user testing and validation to finalize decisions around usability. Open and honest testing sessions with external and internal users provides real-time feedback on colors, design, and ease of interaction before final implementation. While integrating these changes, we continue to check and ensure accessibility and inclusivity in both design and function for individuals with diverse abilities, ensuring your design is ready for all users at launch.

Creative Brand Opportunities

Our highly skilled and trained creative team has a wide breadth of experience and are always excited to meet a new challenge. Outside of your website or application, we offer solutions, including social media, advertising, email newsletters, and we can collaborate on print projects from concept to press.