Year in
Review

The “future” ramifications of AI will just be…ramifications. AI tools can remove a tremendous amount of tedious work for designers. Something that used to take a designer hours to create can now be completed in seconds, allowing designers to iterate more nimbly. However, the drawbacks to AI need to be at the forefront of the conversation — including the negative environmental effects, the programmed inherent biases of their creators, and issues around copyrights and ownership.

In the face of a new era of automation, human-centered design will become more important than ever. Nothing can predict or replace lived experience. As these tools further evolve, designers and creatives will need to be vigilant in applying them ethically, especially as their use becomes more ubiquitous.

In 2025, we will continue to examine how to use the growing number of AI tools effectively and ethically to improve efficiency and provide value to clients. We find tools like Github Copilot's support for multiple languages and frameworks have helped us speed up development and improve code and documentation. However, there are concerns around code validity, understanding context, intellectual property, and data privacy that we should be aware of and continue to monitor. AI augments engineering effort and improves efficiency but cannot replace experience, problem-solving, and creativity.

Low code is another area where we expect continued traction, and we predict that low-code platforms will be the next phase in composable enterprise architecture. Using AI in low-code platforms helps speed delivery, remove hurdles in DevOps and governance, and build highly interactive federated systems. We see tremendous opportunities in AI and low-code platforms to deliver value to clients, reduce costs, and empower engineering teams.

As we look to 2025, Proven is elevating our strategic offerings to meet the evolving needs of our partners and create a greater impact. We see tremendous opportunities in the power of hyper-personalization through AI to craft interactive, data-driven campaigns that drive donor engagement for non-profits and amplify results for all of our clients. Sustainability is at the heart of our approach, with initiatives focusing on energy-efficient development, eco-conscious hosting, and storytelling that champions environmental causes — showcasing both our clients’ impact and our commitment to a greener future.

Our mission to foster inclusivity will be reflected in an expanded focus on accessible design. By prioritizing accessibility in every project, we will set the standard for inclusive practices and position Proven as a trusted leader in this critical space. Our social impact storytelling will continue to center on pressing global issues like climate change, animal welfare, and equity, creating narratives that resonate deeply with target audiences.

Transparency and measurable success remain core principles. We will develop robust tools and frameworks to help our partners see exactly how our work drives tangible results. These initiatives, coupled with a commitment to building diverse teams, upskilling talent, and forging deeper strategic partnerships, will define a future of innovation, growth, and purpose for Proven.